Roger's Blog

It all begins with the telephone. It's where your relationship with every new parent really begins—or fails to begin. When the phone rings and it turns out to be someone considering coming to your practice, what should happen?

You want the staff member who answers to be pleasant and helpful... answer any questions... schedule the caller's child for an appointment. But there's more that should happen. The parent should get something else out of the call: a sense of trust and value for your pedo practice.

The way to accomplish this is with our training technique known as Value Creation Scripting™. It enables front desk staff to build value for the pediatric dentist, team and practice, which leads to strong parent relationships and increased production.